O meme como processo comunicacional

Abstract

The present work aims at discussing the form of representation and the production of meaning that memes, a humorous product very common on the internet, present, from the analysis of memes that have arisen from journalistic reports. Memes have huge viralization potential on the network and this provides many people with access to content in a matter of hours. The culture of the connection we live in today, with smartphone access and mobile data network technology, has created many opportunities for the production of instant content, such as the meme. Divided into 3 parts, the monograph presents a contextualization on the culture of the connection and its main characteristics, what is the meme and how content has changed meaning over time and the analysis of three memes that have emerged from television journalistic materials.