Fatores que influenciam os jovens universitários a ter uma melhor posição social por meio do materialismo e o consumo de status

Abstract

The work seeks to understand the reasons why university students use the consumption of goods, the concepts of status and the motivational material, the performance of a model in the higher social classes and the transportation to their capacity of insertion on them. Many of the consumers seek to demonstrate status holders, and for that, they use the goods materials and as purchasing possibilities to enter groups that demonstrate great economic capacity and good social visibility. Thus, a questionnaire was developed and applied in some of the colleges of the city of Juiz de Fora, which may be able to respond to the confirmation of university students as purchasers of state goods and material desire, in order to expand their visibility Personnel about the most successful social media. Through the analysis of the statistical results found, there was a strong involvement of university students from different social classes, with the materialism of differentiated and innovative products in order to interact with new social groups and a dislike to purchase more expensive products with purpose of just showing status.