Os diferentes papéis da moda no universo hip hop

Abstract

This study aims to analyze the different faces that a juvenile cultural manifestation can take in the contemporary context. Our proposal is to investigate the hip hop movement, understand how a series of spontaneous practices has turned into a global event, with structured commercial characteristics, which mobilizes a large number of young people around the world. To understand the multiplicity of relationships established within the juvenile universe, we opted for an approach from cultural bias, understanding this to be an interesting field to analyze the practices, representations and symbols that define the contemporary youth. A subculture draws on different devices to assert its specificity. In this way, different elements of the culture industry - records, films, clothing and books - are suitable as apparatuses support of their identity. Within the different perspectives of analysis of this communication set, we chose to select the clothing, considering the importance that this assumes the construction of the identity of a group that has the need to be said. We understand that hip hop as a cultural movement, is heir to a african-American tradition of resistance to an inferior condition in which they were submitted since the dawn of history itself. In this sense, we investigate the trajectory of black in their search for identity, presenting the peculiarities of this process in the Brazilian and North American context.