Planejamento estratégico e o Balanced Scorecard como instrumentos de gestão na universidade pública: uma proposta para o programa de pós-graduação em administração da Universidade Federal de Juiz de Fora

Abstract

Achieving bater organizational performance "nas become critica! to organizations in the public and private sectors. This reality is not different for Public Universities, while managing scarce resources, they must provide a quality service to society. In the context of the Stricto Sensu Brazilian Post-Graduation, the demands increase in the face of CAPES's demands, so thinking about strategic planning suited to its specificities is essential. The Balanced Scorecard (BSC) is a tool that assists the management of organizations by allowing a systemic view, translating the strategy into perspectives that cover the main aspects of the organization, and can be adapted to the public sector. In this sense, this work had as motivation to understand how strategic planning and the BSC can be used in the modernization of public management by proposing a strategic planning combined with the methodology of the BSC for the Postgraduate Program in Administration (PPGA) of UFJF. We used documentary research, non-participant observation and semi-structured interviemos with teachers and students to prepare this proposal. The BSC model adapted to the public sector was chosen by Ghelman and Costa (2006a), which contemplates six perspectives. The planning proposal was composed of three stages: mission definition, vision and values; analysis of the internai and externa! environments and elaboration of the BSC and the Strategic Map. It was identified that the main objective of the four-year evaluation of CAPES (2017-2020) is to increase the grade of the Program from 3 to 4. The BSC contemplated the main objectives, indicators, targets and strategic actions for the PPGA and the Strategic Map allowed to visualize the strategy from 16 interrelated objectives distributed among the six perspectives. Following, the relevant aspects that should be considered in the implementation of the plan were presented. Finally, it was possible to perceive that the BSC, combined with strategic planning, can be a managerial tool capable of helping PPGA achieve its objectives.