Comunicação, campanhas e bioidentidades: discursos sobre o HIV entre governos, OSCs e soropositivos

Abstract

This thesis aims to contribute to the understanding of resistances to social mobilization campaigns against Aids (Human Immunodeficiency Syndrome). We argue that people, treated by the campaigns’ developers as mere "audience" and "receivers" of specialized messages, actually produce their own everyday discourses on the body, diseases and health, which sometimes are silenced in the private sphere and not always coincide with what "could" or "should be done" to prevent the (re)infection with HIV. This is because the government or civilian institutions generally do not recognize any knowledge in the everyday discourses that might contribute to campaigns. Especially under the critical concepts of biopower and biopolitics, as conceived by Michel Foucault, and the French-Brazilian strand of the Discourse Analysis (Michel Pêcheux and Eni Orlandi), we aim to discover how the institutionalized discourses and knowledge of the mobilization campaigns against Aids, developed between 2009 and 2013 by the Ministry of Health, the Department of Health of Minas Gerais (MG) and the Grupo Vhiver (a civil society organization on Aids from MG) dialogue - resonate, resignify or deny - with the discourses of seropositive people (collected through individual interviews).