Caso Apple x Gradiente: o conceito de propriedade no Direito Marcário

Abstract

This monograph intend to use the John Locke’s concept of property to build a new understanding about brand legislation and the manner of the acquisition of that brand. Trough the john locke’s concept wants to analyze the Apple x Gradiente’s sue and define in which ways the parts’ arguments need to be interpreted to guarantee the justice and the stimulus to the innovation in the acquisition of the property.