Comunicação interna e complexidade: uma perspectiva dos públicos internos como sujeitos comunicacionais e legitimadores da organização

Abstract

This thesis intends to observe the relationship between the processes of internal communication and the self-legitimacy of the organization. Knowing the conception and the relevance of communication, its general and specific terms, and the actual meaning of the channels that give dynamism this are among topics covered in this text. The research is based on the Paradigm of Complexity, which points to the motion and systemic interrelation visions of the communication phenomena. The theoretical review articulates concepts related to "organizational communication", "internal communication", "organizational culture", "interaction and language", among others. An analysis of situation observed from the internal communication at the Fundação de Apoio ao Hospital Universitário, da Universidade Federal de Juiz de Fora – also involved qualitative research and conducting a focal group with supervisors and employees whom work at the headquarters organization’s and at two other health units managed in the region. Testimonials from participants indicate two axes of research: the primordial, that internal communication takes, in general, as an instrumental character/operational, that is, capable of transmitting information – although there is the knowledge that communication assumes the dialogue; and that through formal and informal channels, developing interpersonal relations as a priority. In the final considerations, it is observed, among other points, that internal communication is a management tool that legitimizes the organization to the organization itself, since its actions are designed as in an integrated manner.