O telejornalismo na construção da identidade religiosa: representações evangélicas no Jornal Nacional e Jornal da Record e sua recepção por fiéis metodistas e batistas

Abstract

This study investigated how the television, the television journalism particularly, participate in processes of construction of evangelical identity and how that representation is perceived by groups of Baptists and Methodists, who reside in a city in Minas Gerais (Cataguases). An analysis was made – in light of Cultural Studies, Symbolic Interactionism and taking the methodology of the French Discourse Analysis and TV News dramaturgy of the Journalism – of the newscast speeches about evangelicals and their representation in the Jornal Nacional and the Journal of Record, checking how they gave, through focus groups, the self-perception of evangelical groups in the face of these representations. The study asked by the possibility of establishing identity references in these TV news, by alterity and identity marks, considering, among other factors, the institutional and historical ties of broadcasters with specific segments of religion (such as the Journal of Record, attached to the Church Universal Kingdom of God through their shareholders). An important gap in this research is the fact it did the analysis along with people linked to Historic Protestantism (Baptists and Methodists), since the majority of contemporary studies on media and religion comprises mainly the socalled neo-pentecostal, with main focus on the Universal Church Kingdom of God and the like.