Mídia sindical no cenário contemporâneo: as mutações do mundo do trabalho e a multiplicidade identitária dos (as) trabalhadores (as)

Abstract

This study aims to reflect on the social transformations of the contemporary world affect the identity workers and how is the relationship of this process with the media union´s. Emphasize the changing of work, while also pointing to their reflections on the complexity of identity of individuals and social groups in contemporary societies. Brings forward the results of content analysis of two trade union newspaper of the city of Juiz de Fora-MG, along with analysis of receipt of the two categories related to them: it was observed that the materials mainly design an idealized representation of workers, the make it operate by criteria similar to those of mass media - in this issue, combine with others, such as self-promotion of union leaders and their actions, and providing thematic appeals predominantly associated with the economic standpoint (making it difficult to self workers in a context of multiple identities and potentially, therefore, entails a departure from bases in relation to their representative bodies).