Satisfação dos frequentadores do parque urbano Quinta da Boa Vista: um estudo exploratório

Abstract

This study aims to analyze the satisfaction level of visitors to the Quinta da Boa Vista urban park, located in Rio de Janeiro, investigating users' perception regarding the infrastructure and the quality of services provided. The relevance of this investigation is justified by the park's position as one of the main leisure hubs in the Metropolitan Region, whose management demands a balance between the preservation of historical heritage and the need to meet the growing social demands of its visitors. Methodologically, the research is characterized as a descriptive and exploratory study of a quantitative nature, operationalized through non-probabilistic sampling using the snowball sampling technique, which yielded 235 valid responses. Data were subjected to univariate and bivariate analysis to identify, in addition to the respondents' general satisfaction level, potential correlations between demographic and behavioral variables and declared satisfaction. The results demonstrate a positive general satisfaction index, with a mean of 3.60 and a median of 4.0 on a 1 to 5 scale, evidencing a homogeneity of opinions across different user profiles. No statistically significant variations were observed regarding gender, age, or place of residence, indicating a consensus in the perception of the visit experience. On the other hand, the analysis of open-ended responses pointed to critical issues, especially regarding safety, lighting, and restroom maintenance. It is concluded that although Quinta da Boa Vista fulfills its social role satisfactorily, public management needs to intervene with a focus on basic infrastructure and safety to enhance the user experience. The study contributes with practical recommendations to assist the park's administrative planning and control, suggesting, for future research, the analysis of seasonality and accessibility studies of the area.