Experiências turísticas em geossítios: requalificação da oferta turística em Peirópolis no território do Geoparque Uberaba

Abstract

UNESCO Global Geoparks are territories that integrate the conservation of geological heritage, educational activities, and sustainable development strategies, based on the participation of local communities. In this context, geosites are configured as areas of high scientific, educational, and touristic relevance, playing a central role in the interpretation and appreciation of natural heritage. This study analyzes the tourism offerings of the Peirópolis geosite, located within the Uberaba Geopark territory in the municipality of Uberaba (MG), with the aim of proposing guidelines for the requalification of the tourist experience and for strengthening local socioeconomic development. The research adopts a qualitative and exploratory approach, using the case study as a methodological strategy, supported by bibliographic review, document analysis, and direct observation of the tourist experience. The analysis focuses on four central components of the local tourism offerings: the Peirópolis Dinosaur Museum, the paleontological replica garden, the excavation area, and the tourism products associated with visitation. The results indicate that applying principles of tourism experience design can contribute to enhancing the quality of the visitor experience, strengthening the interpretation of paleontological heritage, and diversifying the tourism offerings of the territory. Furthermore, the study proposes the development of geo-products and new tourism experiences whose commercialization can contribute to the financial sustainability of the museum and to strengthening the actions of the Uberaba Geopark Association.