Ferramenta PDCA aplicada à gestão dos planos diretores de turismo: um estudo a partir das estâncias turísticas do estado de São Paulo

Abstract

This study analyzes how the application of the PDCA cycle (Plan, Do, Check, Act) can contribute to the execution and continuity of actions outlined in Tourism Master Plans (TMP), aiming to improve public management and local tourism development. The research is based on a gap observed in scientific literature, which shows limited production regarding the management of Tourism Master Plans and management tools applied to tourism. An exploratory-descriptive qualitative approach was adopted, utilizing bibliographic research and document analysis. The sample

consisted of an individual analysis of 15 Tourism Master Plans from the highest- ranked tourist resorts in the State of São Paulo during the 2025-2026 period. A

comparative method was used to identify whether the actions mentioned in the plans' schedules included costs, deadlines, responsible parties, and indicators, correlating them to the stages of the PDCA tool. Preliminary results indicated an absence of this information in the vast majority of Tourism Master Plans, hindering the monitoring, measurement, and correction of actions. The study also highlighted the need to establish clear performance indicators and corrective actions to prevent non-fulfillment. Finally, the study proposes a monitoring matrix based on the PDCA cycle to enhance the effectiveness of public management in the sector.