Choque, afetividade e experiência estética: linguagem e percepção em Um homem com uma câmera e sua pertinência contemporânea

Abstract

This study aims to understand the human perception from the semiotic potential of the languages created with the material resources of each time. Under the argument that the material evolution can affect the human sensibility, the work A man with a movie câmera, of Dziga Vertov, is analyzed from the perspective of modern and contemporary authors chosen to have grounds to the thought. Focused on the early twentieth century, the work is historically contextualized to monitor the sign production. Guided by Peirce's semiotic, the study seeks on material perspective, the approach of authors who, somehow, reflect upon the technologies of communication and human perception. Based on the definition of sign and the phases of the semiotic process, this work makes use of the concepts of shock, affectivity and aesthetic experience in order to understand the modern time, with its cultural movements and urban-industrial development, as the responsible for human adaptation to a reality aesthetically richer. In this sense, the definition of Peirce’s sign serves as a focal point for the articulation of concepts of various theoretical perspectives. Today, avant-garde features are exploited by media in everyday. Under these aspects, the work of Vertov is rescued considering their language as representative of an experience of reality increasingly based on the senses, as well as a modern look, builder of the aesthetics explored everyday in digital media.