Para além do “boa noite”: os apresentadores de telejornais e o processo de identificação com o público

Abstract

The strategies adopted in TV journalism to establish bonds of belonging and identity relations with its audiences through its presenters are the central focus of this study. One of the hypotheses says that the newscast presenter plays an essential role in the process of identifying the public with the program and even with the medium. To do so, some concepts and studies about the identities and processes of construction, reconstruction, and maintenance are discussed. The relationship between television, TV journalism, its presenters and the image of the processes of identification and establishment of a narrative of the nation were also discussed here. The personification of television news in the figures of their presenters is central to this dissertation, which also analyzes the dialogue they seek with the public, by the newscasts and other media, to establish bonds of belonging with the viewer and, therefore, their loyalty. The relationship between the presenters of the daily newscast Jornal Nacional (JN), from Brazilian TV channel Globo, and its public, materialized in six editions, is the object of our empirical study. Their performance will be studied based on the analysis of the newscast; the dialogues they weave with the public in the media; the study of the characters embodied by these presenters. Moreover, from the formation of a focus group, we sought to incorporate, even though in an initial way, the view of the audience. From the perception of the focus group members, we want to understand the bonds of belonging that the presenters of the Jornal Nacional weave with the public, from the possible empirical cut. The work also discusses the substitution of one of the presenters, in December 2011.