Da hegemonia às vozes da rua população negra, Hip-Hop e comunicação em Juiz de Fora

Abstract

The present dissertation aims to highlight the strong black presence and settlement in Juiz de Fora, viewed through the cultural lens of the Hip-Hop Movement on both national and local levels. Simultaneously, the central objectives are: to emphasize how the hegemonic press played a fundamental role in silencing black and peripheral narratives in the region and to understand how the alternative press organized itself and confronted this silencing. The primary research objects are the newspaper Tribuna de Minas (1981–present) and the community radio station Mega FM (1997–2005). These media outlets coexisted during the same period (1997–2005) and represented different segments of Juiz de Fora's society. To better understand hegemonic communication, I rely on data from Tribuna de Minas (both print and digital formats). On the other hand, to illustrate the strong presence and resistance of peripheral communities, I present materials from Mega FM (scripts, essays, verses, and a cassette tape). Through these investigations, I aim to clarify how communication was established in Juiz de Fora, experienced by two simultaneous poles: hegemony and the periphery. Furthermore, this research seeks to contribute to Hip-Hop culture by showcasing its ongoing and active fight for narrative rights, as well as its impacts and some of its achievements through art.