Inovação em serviços e suas manifestações em MPEs: um estudo de caso com duas empresas do ramo de serviços alimentícios

Abstract

The present article aims to verify the presence and the characterization of service innovation in Micro and Small Businesses, clarifying how this type of innovation is applied and utilized in practice. To satisfy that goal, interviews were conducted with representatives of two companies that presented service innovation in the food service sector of Juiz de Fora – MG. The findings of this study show that the reality of service innovation in Micro and Small Businesses is largely aligned with the existing theoretical framework on the subject, which highlights that these companies are highly dependent on and influenced by the attitudes and behavior of their respective owners regarding innovation. In analysis, it is possible to say there is room for further investigation into the post-implementation stage of innovation in Micro and

Small Businesses in order to understand the aspects that influence its perpetuity. The efforts invested here sought to contribute to the theory about service innovation in a Micro and Small Business context, as it verified the fundamental manifestations of this process.