Santuário Nacional de Aparecida - SP : uma visão da experiência turística por meio da análise de sentimentos

Abstract

Reviews regarding tourist attractions and destinations have become increasingly common in online domains. The present study seeks to understand the feelings experienced through sentiment analysis based on Online Travel Reviews (OTRs) about the National Sanctuary of Aparecida in the State of São Paulo (SP). The research is exploratory, descriptive and qualitative and quantitative in nature, carried out through a bibliographical survey on tourist experience, religion, emotions and feelings within neurosciences and secondary data, notably on OTRS, i.e. comments available on the TripAdvisor platform about the object of study. The support of NVivo® 12 software - Version release 1.7.1 was used for data processing. The results demonstrate the relevance not only of the theme of tourist experience through the interface with neurosciences, but of the methodological aspect of sentiment analysis - based on secondary data - for the advancement of scientific knowledge about the National Sanctuary of Aparecida in the State of São Paulo. Paulo (SP), useful for planning and managing tourist experiences.