Interconectividades: a produção de conteúdo digital para crianças

Abstract

This research examines the dynamics of digital content production aimed at children across the platforms Youtube, Instagram, and TikTok, focusing on the work of content creator Luccas Neto. We highlight the interconnectivities between the flows of these digital platforms, emphasizing the key aspects, languages, and formats and how they are adapted and continuously shaped according to the digital behavior of content producers. The study explores transformations within digital communication ecosystems and the influence of content creators as they navigate and perform across different environments, connecting them both structurally and linguistically. The research adopts the "Extremities" methodology developed by Christine Mello to analyze these interconnectivities. We investigate how Luccas Neto's content reflects the vectors of contamination, deconstruction, and sharing across various platforms and languages, analyzing 276 pieces of content published on the creator's social media channels. The findings provide insights into how this content production can both shape and deconstruct digital environments, revealing new patterns that define the scope of content aimed at children on social media platforms.