Obras de Roberto Burle Marx inspirando uma coleção com modelagem zero waste

Abstract

Aware of the importance of fashion for the economy, society and for each of us, consciously or unconsciously, in which the simple act of choosing what to wear can raise questions about what we are or what we want to be, it becomes urgent to think about a fashion industry more committed to the environmental issues, since it is one of the industrial sectors that most pollute and exploit in countless ways the planet's natural resources. Considering this premise, this final project of bachelor's degree in Fashion Design at the Federal University of Juiz de Fora aims to create a fashion collection for the brand FluTua, taking into account the mitigation of the impacts generated by the fashion industry. The collection was developed from a zero waste modeling, which in a simplified way means not generating waste during the production of parts of clothing. As inspiration for the development of the collection, the multifaceted artist Roberto Burle Marx was chosen, from which bibliographical research was carried out, in order to analyze some of his works and aesthetics and the way he interacted with nature, which was his biggest field of action in life. Finally, the intersection between fashion and art along with the desire to create parts of clothing with a lower negative impact on the environment using zero waste modeling, culminated in the fashion collection called “Urban Flora”.