Decisões estratégicas de uma indústria de processamento de plástico no interior de Minas Gerais

Abstract

The present study addresses the unfolding of Strategic Management in organizations that work in the processing of a product considered controversial, plastic. The proposed objective is to analyze the strategic decisions of a plastic industry in the interior of Minas Gerais. For that, a theoretical basis was sought that reviewed academic content about the essence of management and strategic thinking, as well as the notion of strategic decisions, per se. Indeed, issues related to environmental analysis in organizations (external – macro and specific/task and internal – scope of functional areas) were addressed, also pointing out parameters of strategic decisions at the business/corporate, business unit and functional levels . Additionally, the issue of implementation and the process of control and evaluation of strategies was also noted, in addition to a contextualization of the plastic industry and the potential problems caused by this material. Therefore, from a methodological point of view, this TCC is of a qualitative- exploratory nature, represented by field research (diagnosis) and guided by in-depth interviews with the main executives of a plastics industry in a city in the interior of the state. Therefore, a case study type, whose notoriety is attested by the rapid growth and importance of this organization in local/regional development. This time, from the analysis of the collected data, it was verified that the researched company takes its strategic decisions following the trends and variations of the market. The organization is aware of the negative impacts of improper disposal of waste from the plastic industry on the environment, crediting most of the responsibility for the situation with the final consumer, where waste is released into the environment without adequate treatment, and seeks to mitigate this damage through various measures described in this study. In terms of strategic performance in the specific environment and/or tasks, the main strategies used are: long-term contracts for the acquisition of raw materials, diversification of the portfolio, good relationship with customers, strict compliance with current legislation for the sector, as well as granting benefits to its employees. By diagnosing the most relevant factors regarding the definition of the strategy at the functional level, the study presented the following result: the updating of the company's visual identity, the increase of the production line, the adoption of new technologies, the expansion of the industrial park, the professionalization of the financial sector and the low level of indebtedness of the studied company. Finally, the conclusion is that the organization under study understands well its role as a creator of value through market demands, in the sense of generating comfort, convenience and practicality to the consumer, but without losing sight of what the discourse of the environmentally correctness and sustainability of the plan require.