As tonalidades do soft power brasileiro: entre a visibilidade e a atuação

Abstract

The purpose of this study is to investigate, based on reports and news from four representative organs of the national digital press — Folha de S. Paulo, O Globo, O Estado de S. Paulo and Jornal do Brasil — how Brazilian foreign policy has reported and also has articulated itself to adopt strategies connected to the concept of soft power over the recent twenty-one years (1997-2018). Linked to this, soft power will be presented in its categorical plurality as a political tool of persuasion, and as such, it will be analyzed through the situations described in the texts of the selected newspapers, seeking references especially aimed at the preservation of cultural heritage. For this purpose, an attempt is made to establish an intersection between the fields of History and International Relations, demarcating a trajectory also in correlated areas in order to establish a pertinent theoretical basis. The newspapers operate in the investigative study of the positioning and use of soft power in the national diplomatic policy according to the historical context, through the interferences resulting from the governmental developments, thus enabling the repercussion of the concept in the media itself, that is, how the newspapers articulate to address their most representative elements.