Abaixo à dentadura: a revista Mad durante o regime civil-militar brasileiro (1974-1979)

Abstract

The corpus literary of this research is the collection of Mad magazines in Portuguese, published in Brazil from 1974 to 1979 by the extinct Editora Vecchi. The magazine, an icon of world humor, obtained its national version 22 years after its emergence in the American editorial market. Therefore, the dual-axes division, United States and Brazil, understands the theoretical necessity to resignify the national Mad, which is a product for exportation, based on the theory of hybrid artifacts and on the counter-culture context. The selected period, approximately five years, is market in the political sphere by the Brazilian civil-military regime, while president Ernesto Geisel governed. Having in view the authors who considered Mad a product of lesser ideological value, our goal is to analyze the satires that unveil a discussion of counter position to the dominant politics. In summary, we defend the importance of the publication as an influencer of anti-hegemonic behavior, and a critical tool against the dictatorship values.