Igreja com identidade: projeto de identidade visual para a igreja Comunidade Evangélica Água da Rocha

Abstract

This project presents the development of the Visual Identity of the church Comunidade Evangélica Água da Rocha, based in Juiz de Fora. Its objective is given by the use of the synthesis image in conjunction with the methodology of Alina Wheeler, from intangible values determined for the development of the project with the application in common elements of the Christian daily life of a church, giving the Visual Identity of a church young, cheerful, simple and modern. In this way, the application of the synthesis image emerges as a differentiation in development, in view of the broad way that it dialogues with the target audience, having varied axes of interpretation, unlike semiotics, which works with more specific axes.