Desafios e oportunidades do podcast na cultura participativa: uma análise sobre o projeto “Não Inviabilize”

Abstract

Considering the exponential rise of the podcast as an audiophonic format in Brazil and the current presence of social networks in the human social flow, the objective of this monograph is to identify how the virtual communities that are established around the streamings and are a direct result of a Culture of Participation, affect the modes of distribution and consumption of the podcast as a format. For this study, we used the podcast project “Não Inviabilize”, by Déia Freitas as an object and, based on it, we established three categories of analysis (interactive dynamics in networks, branched distribution and listener loyalty) that propose to verify the suggested hypothesis, in addition to seeking to identify the possible new established communicational phenomena and their consequences resulting from these interactions that affect the process of building the podcast and the multiplatform project.