Das tiras ao YouTube: Mônica e as representações do feminino nas narrativas transmídia Turma da Mônica

Abstract

This dissertation aims to analyze the representations of gender of the character Mônica in the transmedia narratives of Turma da Mônica. Upon choosing the theme of gender representation as a category of analysis, we came across the challenge of identifying the ways its relations are established in the infant and adolescent universes. The main hypothesis is that, from these representations, emerge two distinct identities which contemplate a legitimate identity as well as an identity of resistance according to the perspective mentioned by Manuel Castells (2008). In this research, we take into consideration the comic strips Turma da Mônica as gender technology. Therefore, the discussions in the infant universe were carried out through the toy cultural artefact (BROUGÈRE, 2004) and in the adolescent universe from the point of view of the loving element (ZANELLO, 2008). For the development of this work, we present notes about the history of the Comic Strips, about the feminist movements, as well as the analysis of the trajectory of almost six decades of the protagonist in the five selected supports: comic strips, magazines, Graphic MSP, Mônica Toy and Turma da Mônica Jovem Editorial. We approach issues related to the concepts of “Convergence Culture”, “Participatory Culture” and the nature of the work as transmedia narrative aligned with the theoretical precepts of Henry Jenkins (2009).