Colonização às avessas? O domínio da televisão brasileira em Angola, Moçambique e Portugal em 2021

Abstract

This work intends to study how Brazilian television and its channels have impacted television in Angola, Mozambique and Portugal and how they affected the television culture of these States. The interest of the research is to verify the possibility of an “Inside Out Colonization”, in which Brazil colonizes the analyzed States through a cultural track. The specific objectives of this work are discuss the importance and effectiveness of Brazilian television as a soft power of Brazil; discuss the construction, through TV, of Intercultural Tensions or Ethnic Interactions in Brazil. The corpus consists of two analytical fronts, namely: 1) socio-historical analysis of television models in Angola, Mozambique and Portugal, with a survey of Brazilian TV placement process in the three States; 2) analysis of the daily schedule of the three main channels in terms of ratings in each aforementioned State from January 1, 2021 to December 31, 2021 (for this purpose, the Colonization Index by Channel [CIC] and the National Television Colonization Index [NTCI], both developed for this work, will be used). At the end of the analytical process, this work intends to analyze if there is Inside Out Colonization conducted by Brazilian television in the analyzed States and contributing to the discussion on the link between media and foreign policy.