O ao vivo no Youtube: a construção de narrativa e interação nas lives do canal “omeleteve”

Abstract

This work seeks to understand how digital native content builds its narratives in relation to language and the insertion of interactivity in its live broadcasts. This format is little explored in this environment and escapes the logic that overlaps and most attracts Internet users, the on demand - which can be accessed at any time by the user and viewer of the platform -, and approaches the flagship of television logic, the simultaneity in content consumption. We seek to reflect on the importance of using new technologies, their place as possible constructors of narratives and environments to think about the modes and articulations involved in the insertion of interaction. Therefore we will analyze the lives broadcast by the YouTube channel “omeleteve”, which produces type of content since 2014. From a general observation of the lives made by the channel, six (6) were selected to be analyzed, each of them referring to one of the years that make up our research period. The dissertation uses the methodology of Analysis of Audiovisual Materiality developed by Iluska Coutinho, within the scope of group the Núcleo de Jornalismo e Audiovisual - NJA, to point out ways and build analysis sheets that guide our research. In this analysis process, we will also resort to other studies that can help in the understanding and conceptualization of the elements to be researched, such as Luiz Gonzaga Motta’s studies, about what is meant by narrative, and the work developed by the researcher Alex Primo to think about the interaction in the media. Based on the analysis, it is possible to infer that the live audiovisual produced for YouTube encompasses a merge of narrative characteristics, which permeate traditional media and also the characteristics of the constitution of videos shaped over the years on the platform. From the language developed on the website and television, the productions are built and still present particular aspects obtained by the possibilities of the digital environment, with the insertion of interactivity in an organic and profitable way for the narrative, however, it is also noticeable that the use of these resources is not exploited to its full potential