Da socialização à auto recompensa: o consumo de bebidas e alimentos consumidos no contexto de bares durante a pandemia do COVID-19 interpretado pelas Teorias da Prática

Abstract

With the emergence of the Sars-Cov-2 coronavirus, several people adopted new habits of consumption, avoiding agglomerations and taking into account the closing of establishments as a way of containing the virus. In this context, this research aims to interpret, according to theories of practice, the consumption of drinks and food traditionally consumed in bars during the social distance caused by the COVID-19 pandemic. The research is called exploratory-qualitative, having as a technique for data collection the use of an episodic narrative interview with a semi-structured script, being interviewed young consumers of bars, in the city of Governador Valadares-MG, and as a technique for data analysis, it was used content analysis. With the analysis of the interviews, it was possible to understand that, with social distancing, the experience of consumption of food and drinks consumed primarily in bars, was taken to the home environment of the interviewees. In this context, the elements of resistance, stimulus and negotiation that practitioners experienced to transport this consumption from the environment of bars to their homes were identified. From the analysis of the circuit of practices, it is concluded that, in the new environment, the material elements went from “beers and portions” to “wines and growlers”, and practitioners had to acquire new knowledge and develop new skills, leaving to behind his skills in “splitting the liter” to acquire the ability to “taste drinks and prepare recipes”. With this, the meaning of the practice of this consumption transmuted from the “socialization” that “sharing the litrão” provided to the “self-reward” that wines and craft beers provided through the “sophistication of the palate”.