Diversidade na moda: uma coleção moda praia plus size

Abstract

The herein monography aims at creating and developing all-size beachwear collection, which seeks to provide comfort, quality and fashion concepts for every possible body. The work is divided into two stages. The first stage involves analyzing brands already present in the market and how they behave, in their advertisement and their measurement tables, seeking to understand which is the highest numbering that these brands work with and how they present themselves to their consumers. The methodology used consists in the Triangular Approach proposed by Ana Mae Barbosa (2008), and in the analysis of images and the comprehension of aesthetical development of Maria Helena Wagner Rossi (2009), in which both of them aim at image analysis. Besides, the research analyzes the impact generated by digital influencers who elaborate images of their real bodies, questioning fatphobia and the aesthetical pressure, with the purpose to bring awareness to their followers. The monography also counts on the fundaments of Gilles Lipovetsky (2016), who analyzes the ideal of lightness and society manifestations of contemporary consumption. Eventually, the research presents the development of the brand Mar de Morros, and the creation of a collection constituted by fifteen looks, among which three have been created for the issue of the editorial.