A TV em convergência: Social TV e transmidiação nas novelas Geração Brasil e Império

Abstract

The Convergence Culture has been modifying many communicational processes and promoting challenges for professionals in this area. We foresee a scenario in which everyone can be consumers and producers, thus generating a set of knowledge that Pierre Levy called Collective Intelligence. The interest in participation happens in the way that individuals realize that can build knowledge relevant to their interests from the association to other people. This phenomenon is identified as Participatory Culture. When we have the meeting of these three concepts, we see the emergence of new communicational phenomena. Looking for an understanding of the effects of convergence to the TV, two of these phenomena are the focus of this work: transmediation and Social TV. The first covers strategies that expand the fictional universe for other media, from the central narrative. The second say about a movement of the television consumers that consists of comment on it live, as it is transmitted. Looking how transmediation and Social TV behave in Brazilian scenario, we chose two soap operas of Rede Globo for the analysis of two phenomena: Geração Brasil and Império. Based on the survey data of the two productions, we sought to understand the motivations that lead to the engagement of the public with strategies that invite you to become part of the programming to which assists, as well as the reasons that lead to pass on what they are watching.