Literacia transmídia na produção dos fãs sobre o universo ficcional de supernatural

Abstract

The practices of fan culture in digital environments involve a number of interactions that individuals express through their actions in these spaces. Transmedia fictional universes are a rich source of inspiration for fans, who are passionate individuals about stories and characters. Many fans, however, are not only satisfied with the enjoyment of their favorite narratives, but they also create and share content. We chose in this work to observe the Brazilian fans’ productions of the fictional universe built around the American fantasy and science fiction series Supernatural (The WB / The CW, 2005-2020). In the light of the concept of transmedia literacy (SCOLARI, 2018), this research aims to investigate the skills expressed in the creation of fanfics and fan videos about Supernatural published in digital spaces. This work initially brings some considerations about transmedia storytelling. In sequence, we observed the development of media literacy and the emergence of the transmedia literacy concept. Subsequently, we did a review about the fan culture, based on the contributions of several authors (JENKINS, 1992, 2009; FISKE, 1992; HILLS, 2002; SANDVOSS, 2005, 2013; LANIER; FOWLER, 2013). The last part of the work brings the proposed analysis about the Supernatural fans’ productions, using the dimensions of transmedia literacy as an analytical tool. We conclude that the Supernatural fans’ productions can be categorized into narrative production and paratextual production, being possible to identify individual and collective media skills and competences related to critical consumption and creative production.