Feminismo em rede: mobilizações transmídia por meio de hashtags

Abstract

In a context in which technologies influence and cause several changes to communication and social processes, the feminist movement, has also reorganized itself. This dissertation presented, it is based on the methodology of multiple case studies (GIL, 2002; DUARTE e BARROS, 2005), feminist manifestations organized through hashtags, which were developed in the digital space, and also extrapolated it. Four hashtags were analyzed – #PrimeiroAssédio, #BelaRecatadaeDoLar, #UnVioladorenTuCamino, #GravidezAos10Mata – that marked feminist protests in recent years, in order to understand the remarkable events of each case, but also to present conclusions from a vision of the whole situation. It was possible to confirm from Jenkins (2009) the transmedia circulation of these hashtags, and from the understanding of digital social networks (RECUERO, 2012, 2018), net-activism (DI FELICE, 2012, 2013a, 2013b) and the discussion about mediatization (BRAGA, 2012; HJARVARD, 2012; FAUSTO NETO, 2008), it was possible to understand the new dynamics of organization and circulation of feminism. Based on the research and analysis carried out, feminist hashtags were understood as a phenomenon that, although plural, has common characteristics that define them, namely: a global, internationalized movement; the most popular protests happen as a reaction to an event; the popularity of protests is exploited for a variety of purposes; and, hashtags circulate in a transmedia manner and associate with each other. Considering feminist authors such as Simone de Beauvoir (1960), Bell Hooks (2018), Angela Davis (2016), and Heloísa Buarque de Hollanda (2018), it was noted how the plurality and adaptation of this movement to different historical moments and new dynamics, are part of what defines it. The results of the analysis also revealed that these hashtags potentiate protests and demonstrations due to their transmedia circulation, but at the same time they are sometimes related to productions that resignify their main intention. It is understood, therefore, that these feminist hashtags represent an advance in the relationship between feminism and the media, but reveal that there is still a lot of room for evolution in this matter.