Assédio moral nas organizações: uma análise discursiva sobre a abordagem midiática

Abstract

Faced with a social and political scenario in which society is too focused on profit and the objective issues of routine, it is necessary to understand how society deals with the day-to-day suffering of the worker. The importance of evaluating how the media approaches, disseminates, and addresses this issue is focused on the working conditions of the employees, on issues related to their health, and on the models of violence against these workers. These are questions that guide the proposal of work presented, based on the discourse analysis of the Folha de S. Paulo magazine from January 1, 2000 to December 31, 2015. This cut is justified by the fact that, through the discursive materialities studied, we can analyze the change of an approach taken over those 15 years, whether the issue was more widespread in the media, whether there were more cases reported and whether the content of the news focused on the legal or health prerogatives of the harassed. Given that the corporate areas and their relations with the media have an uncritical approach, we propose to identify how Folha addresses the issue of mental health in organizations. The research aimed to study how this problematic becomes visible and ultimate with regard to its media exposure. The study presents the obtained results, confronted with the theoretical base studied. Discourse analysis is used as a research methodology.