A (des) construção da imagem de Aécio Neves (PSDB) a partir dos conceitos de mineiridade e identidades híbridas

Abstract

In politics, the miner is seen as a conciliatory leader in terms of balance, common sense and the appreciation of stability (DIAS, 1985; ARRUDA, 1990; FRANÇA, 1998; VASCONCELOS, 1999). Such attributes make up the concept of mining. It is in the face of such concept that the present dissertation, through the interface between media and politics, intends to investigate the construction (or discontruction) of Aécio Neves' image (PSDB), in order to identify in his trajectory how the conciliatory leader emerges from the perspective of the “miner mythology” until becoming one of the politicians with an aggressive posture and accused of involvement in corruption scandals. This study also focuses on the discussion of hybrid identities (HALL, 1997, BAUMAN, 2005, WOODWARD, 2005), a process occasioned by the advent of late modernity, in which the subjects' old sources of anchorage provide space for a flow of information and values that are capable of decentralizing the individual, transforming his identity process into something rather fragmented. (GIDDENS, 1991; 2002; BAUMAN, 2000; 2005; HALL, 1997; 2005). The interaction of the subject with the world happens through symbolic processes and it is through them that the individual refers to the reality of daily life. (BERGER; LUCKMANN, 1995; GOFFMAN, 2013). thus, the media can be understood as a social actor in the process of constructing reality through its role as mediator of informational events, which contribute to the referencing of the subject (BOURDIEU, 1989; RODRIGUES, 1990; LIMA, 2004; MIGUEL, 2004; GOMES, 2006). Through the Content Analysis (BARDIN, 2011), mixed with the Framework Analysis (PORTO, 2004), via interpretative packages (GAMSON; MODIGLIANI, 1989), the study investigates how the newspaper Folha de S. Paulo portrayed the image of Aécio Neves in the main moments of his political career. From such a methodological process, it can be seen that the politician oscillated from an image based on the viewpoint of mining and from "good boy" to the image of "villain". Despite having a political trajectory that goes back to the construction of the myth (the political heir of Tancredo Neves and a conciliatory politician from Minas Gerais who is elected twice as governor of Minas Gerais and senator with a large vote and is almost elected president of the Republic in 2014) to his decline culminating in his almost disappearance from public life (with accusations of corruption in 2017 and the arrest of his sister and his election to federal deputy with just over 100,000 votes to ensure a privileged forum in 2018). However, the figure of Aécio already showed ambiguities and eccentricities in power disputes since the beginning of his career, even when he placed himself as the politician who cultivated the matrixes of mining identity as the conciliatory tone, which points to the hybrid character of his identity image.