Gestão estratégica e gerenciamento pelas diretrizes: o caso da rede de ensino Apogeu

Abstract

The present work has as main objective to analyze how the strategy formulation process occurs in the Apogeu Education Network, in Juiz de Fora, Minas Gerais. For this, a qualitative research was conducted through the case study method. Bibliographic research, documentary analysis, non-participant observation and semi-structured interviews with the Director General of the Network were used as data collection instruments. The research results were analyzed from the theoretical framework of the work. To support the analysis, topics such as strategic management, strategy concepts, strategy formulation processes in organizations, and the management model by the guidelines were addressed. Through the analysis performed, it was possible to identify all stages of the management process and strategic planning practiced in the Apogeu Network. This analysis allowed us to identify that the whole process approximates the management model by the guidelines. The interview also identified that at the strategic level, the CEO makes a market-oriented analysis of the organization's environments, and based on that determines the long, medium and short term guidelines and goals for all the organization, it was possible to identify the process that leads to the deployment and implementation of guidelines and goals by the other units of the Network.