Tecnologias da memória: o NYT Archives e a recirculação do passado no Instagram

Abstract

This dissertation has the objective of analyzing the Instagram NYT Archives, an account created by The New York Times to post images from its archives. Through this study, it was possible to see which are the main themes remembered by this newspaper. To do so, the following elements were analyzed: local in with the picture was taken; image theme; people, objects and scenery portrayed; among other categories. This work used, as methodology, the image analysis proposed by Mauad (2005). The author has created an elements file to be studied so that photography’s content can be understood. Besides the imaging study, the research also tried to reflect on the memory within the digital context. So, there were approached studies about memory itself (Halbwachs, 1990; Huyssen, 2000; Nora, 1997; Pollack, 1989; Sarlo, 2007 e Thompson, 1996). Besides, it was presented in the digital context (Castells, 2005; Jenkins, 2009; Manovich, 2012 e Lévy, 2000 e 2003). Finally, this work also reflected about the memory within the convergence context, especially through the ‘technologies of memory’ concept, this dissertation’s title (Canavilhas, 2019; Haskins, 2007; Henriques, 2004; Rumsey, 2016 e Van House, 2018). Besides the analysis and the bibliographical study, this research also has described the history of The New York Times, Instagram, among other social networks. The year analyzed was 2018 and there was studied one week in each month, so, in total, there were 81 images analyzed. Through the page analysis, it was possible to conclude that the newspaper tries to remember mainly the local and national thematics and everyday images. So, the highlight is not national personalities, but ordinary people. Besides, the 1970 decade was the most remembered one, with the highest number of publications, 20 posts, so 26,7%.