A comunicação institucional do campus Governador Valadares da Universidade Federal de Juiz de Fora através da extensão universitária

Abstract

The present dissertation is developed within the scope of the Graduate Program in Management and Evaluation of Public Education (CAEd/UFJF). The management case studies the importance of extension university as an element of dissemination of the advanced campus of Governador Valadares of the Federal University of Juiz de Fora (UFJF-GV). Inaugurated in 2012, UFJF-GV still does not have its own headquarters adequate for the development of academic and administrative activities, and its actions are pulverized in real estate located in different regions of the municipality. This reality compromises the recognition and perception of society about the very existence of the campus and makes it difficult to answer a simple question: "Where is the UFJF-GV?" Based on my professional experience as a journalist in the Communication, Culture and Events (CCE) sector of UFJF-GV, it was possible to identify that, despite this reality, extension university is extremely active on campus. However, the numerous actions developed were not properly publicized. This fact makes it impossible to recognize these and characterizes the wastage of opportunities of disclosure of the UFJF-GV itself. As specific objectives, we seek to: describe the extension scenario in the UFJF-GV, identify the main difficulties in the process of capturing information and disseminating it; analyze the bottlenecks that compromise the dissemination of extension actions in the UFJF-GV; examining the structure of the CCE, with the aim of outlining the existing disclosure mechanisms or the causes that make a more consistent disclosure policy unfeasible; and propose actions that contribute to the best performance of the CCE, and, as a consequence, facilitate the communication and valuation of the extension actions of the UFJF-GV. As a result of this study, we created alternatives to overcome the barriers that compromise this disclosure and proposed a plan that promotes the construction of the institution's identity for the internal and external public, through the valorization of extension work. This research is characterized as a case study and, in order to collect the necessary data, we used daily field research tools and interviews with coordinators of advanced campus extension actions and representatives of the Management Committee of the GV Extension People's Forum and the CCE through the use of semi-structured script.