O dilema de mazombo na cobertura do processo de integração continental: projeções sobre as identidades do Brasil e da América Latina nos enquadramentos jornalísticos da Folha de S. Paulo e d'O Estado de S. Paulo

Abstract

The purpose of the dissertation is to analyze the discursive structures of the Newspapers Folha de São Paulo and O Estado de São Paulo in order to check the validity of the hypothesis that the mainstream Brazilian media internalized the stereotypical identity image of Latin Americans in general, and Brazilians, in particular, engendered by European in the colonialism era. The work takes the publications in the papers of three summits of the process of Latin American integration using the theoretical and methodological content analysis. The theoretical part of the work assumes identity as a phenomenon that reflects the struggle for privileged access to material and symbolic goods existing in a society. And the post-colonial studies assert that the power to narrate, or to prevent others from forming and emerging narratives, are at the center of the struggle for cultural hegemony. Newspapers, for reconstructing reality, are privileged stage of this clash. The conclusion is that the elite that has its opinion published in Brazilian newspapers seeks to incorporate the identity of the former colonizer, assuming the stereotypical view of him, an attempt to present themselves as superior to the rest of the Latin American people.