Plano de negócio: Agência Vizu Arte e Design

Abstract

This study aimed to propose the development of a business plan for the creation of Vizu Arte e Design, an agency with national reach focused on performance in the digital marketing sector. The research analyzedanalysed the market, operational, and financial feasibility of the enterprise, highlighting as competitive differentials the excellence in customer service, process optimization, and the strategic use of technology. The proposed model seeks to overcome one of the main weaknesses identified in the design sector: delays in creative deliveries, often caused by operational overload. In contrast, Vizu Arte e Design positions itself as a solution capable of ensuring quality, agility, and consistency in its outputs. The field research, conducted between February and March 2025, involved 53 entrepreneurs and managers from different business segments and sizes, providing insights into the current demands for marketing and digital positioning. The results indicate positive perspectives regarding the acceptance of the business model and its expansion opportunities on a national scale, reinforcing the potential of Vizu Arte e Design to serve a diverse audience and contribute to the professionalization of corporate communication.