Identidades em debate: uma análise da percepção das figuras do empreendedor e do sindicalista segundo discentes do Bacharelado em Administração da UFJF

Abstract

The current research sought to obtain an overview of the identity perception that students in the Bachelor of Business Administration program at UFJF have about entrepreneurs and union leaders. Due to the basic descriptive quantitative nature of the research, a survey method was used to collect data, which was gathered through a closed questionnaire, predominantly on a Likert scale, and administered online and in person. The sampling was non- probabilistic, as respondents were selected through judgment sampling (business administration students). In order to arrive at the perceptions presented by the students, the main data obtained are as follows: regarding interest in acting as an entrepreneur or union leader, the responses were distributed at 62% and 2.6%, respectively; and regarding positive evaluation of the figures (entrepreneur and union leader), the former received 79% of the responses, while the latter received 51.3%. Regarding the perception of how these figures are portrayed by the media (traditional and digital), the data found were: for 51.8% and 71.8% of respondents, the figure of the entrepreneur is portrayed positively; for the figure of the union leader, 10.3% and 15.4% of responses were positive. This research contributes to the scientific debate on the formation of entrepreneurial and union identities, as it analyzes this theme based on the perceptions of university students, specifically those enrolled in the Bachelor of Business Administration program at the Federal University of Juiz de Fora – main campus. These respondents are relevant given that they are enrolled in a program that deals with the figures in question (entrepreneurs and union leaders).