A qualidade audiovisual e a competência midiática na formação do olhar do público infantojuvenil

Abstract

Easy access to production and consumption technologies, especially mobile devices, and the growing presence of the media requires us to have a more effective participation in an imaging society, with these devices as mediators. From the perspective of media literacy and citizenship training, this paper aims to contribute to the development of the audiovisual media competence of the child and adolescent public, through an understanding of the parameters of audiovisual quality of online videos, especially those produced and consumed by the public in the platform YouTube. This work presents, initially, a panorama of the studies on media literacy in the European and Brazilian context, adopting the concept of media competence and its dimensions as key to the formation of more active citizens. Then, based on studies on audiovisual quality on television and on the internet, we suggest parameters that can be used to define the quality of online videos for children and adolescents. Given the heterogeneity of this public and also the autonomy with which they occupy a place in cyberspace, we understand that the formation of a quality repertoire contributes to the sensitization of the eye and favors the creative production and the critical consumption. In this sense, we present a proposal of an audiovisual workshop that addresses the main concepts discussed in this paper and seeks to promote media literacy.