O fluxo informacional no ecossistema digital: transmissão de dados e a experiência Netflix

Abstract

The unilateral model of communication no longer has space in Digital Culture and the communicational environment, although partially renewed and adapted, follows the demands generated by the consumers. The public is migrating to alternative forms of audiovisual consumption, which offer interactivity and personalization. Algorithms and the BigData concept are presented as tools derived from the need to process the volume of data currently circulating, generating alternative paths for the consumer experience of audiovisual on demand. Netflix fits into this environment by offering an adaptable interface across a wide range of devices, as well as customization of recommendations and a wide range of products in the catalog. The information flow is re-signified in the communicational ecology of cyberspace and network connections. By exploring the study object, Netflix, as well as the operating system of the platform, it is possible to observe the action of the algorithms of the recommendation system that generates the Netflix Experience, unique for each user. Through the mode of circulation of content proposed by the platform the products of the catalog circulate among the users with a close look and highlight to the Originals Netflix. This study was financed in part by the Coordenação de Aperfeiçoamento de Pessoal de Nível Superior - Brasil (CAPES) - Finance Code 001