O processo de color grading: as comédias da Globo Filmes e o “naturalismo colorido”

Abstract

Contemporary Brazilian cinema presents three relevant aspects. One of them is the presence of Globo Filmes, associated to several independent filming companies, making it the most powerful company in the sector. Another point is the use of digital technologies in all of the cinematographic procedures, allowing a variety of visual creations. The third aspect concerns the dominance of the comedies with the brand Globo Filmes over the national film market. From this context, this study seeks, initially, to deal with the current Brazilian digital post-production market so as to theoretically analyze the process of color grading and understand the function of the colorist in the creation of the visual style of these comedies. Follwoing, the ways of using the chromatic styles of the comedies of Globo Filmes in the current Brazilian cinema are presented. As a case study, three recent works of this genre are analyzed: "Se Eu Fosse Você 2"(Daniel Filho, 2009), "Qualquer Gato Vira-Lata" (Tomas Portella, 2011) and "Até que a Sorte nos Separe" (Roberto Santucci, 2012).