A construção midiática de Tônia Carrero em a Scena Muda e O Cruzeiro: representações de glamour e sex-appeal (1947-1955)

Abstract

The present work analyses Tônia Carrero (1922-2018) representations as brasilian cinematrographic star at O Cruzeiro and Scena Muda magazines, published in Rio de Janeiro and circulated in national territory, respectively between the years of 1928 and 1985 and 1921 and 1955. The research embrace the period that refers to the temporal gap among 1947 and 1955, moment wich Tônia Carrero emerged as cinema star and was promoted by the press, general and specific, as a name of brasilian star system. Therefore, ir order to give basis to our analysis, we will trace the history of female representation at star system to comprehend the stars main characteristics and typifications since Hollywood settlement as cinematographic industry. We also relate the history of brasilian star system emergence, understanding the north-american influences at this process. Heading to primary sources, we could observe how the actress had her image composed and indentified her tipification as good-bad girl. Her photographs showed a star surrounded by codes establhiesed by the cinema about what was beeing beautiful, glamourous and seductive. By understanting the processo of Tônias constitution as consagrated star, we aim to contribute at the discussions about the star system fenomenum at brasilian contexto, and help in future researchs about the actress.