Avaliação dos fatores facilitadores e dificultadores da cessação do uso de tabaco através de um serviço de intervenção mediado por internet

Abstract

Smoking is the leading cause of preventable death, accounting for about six million deaths per year and also recognized as an epidemic disease that causes physical, psychological and behavioral dependence. Data from the Surveillance of Risk Factors and Protection for Chronic Diseases by Telephone Survey of 2017, indicate a prevalence of 12.7% male and 8% female smokers in Brazil. Innovative forms of communication technologies, such as internet are increasingly being used to provide information and support to smokers who want to quit. Internet-based interventions have many advantages compared to traditional interventions. This study aimed to analyze and describe the best strategies to help smokers who want to quit through a interner-based intervention. Qualitative study, in which messages from 270 users of the “Viva sem Tabaco” intervention were analyzed. The messages were collected through the server’s database of the program and examined through the Content Analysis technique by Bardin, according to the following steps: pre-analysis, exploration of the material and treatment of the results. The results suggested that the use of strategies reported by the users of “Viva sem Tabaco” online intervention can help in the process of smoking cessation. Furthermore, strategies can be expanded to Primary Care, in order to collaborate with the treatment to smokers by professionals of the Public Health network in Brazil.