Falas do poder: o processo de comunicação dos vereadores de Juiz de Fora com a população

Abstract

The objective of this study is to understand how is the relationship between the city counselors and the population from Juiz de Fora, focusing on the role of the politician’s press officers. In order to broadly observe the peculiarities of the interaction between politicians and citizens it was first necessary to comprehend how the politics specialists’ conceptions were modified over time. As a study focused on the Legislative Power, it also observes aspects that led to the current States, with separation of powers. Furthermore, the study details some political strategies used by the city counselors through their activities at the Town Hall. To base the counselors’ communication analysis, we made a theoretical study of the relationship between Communication and Politics, observing how new technologies modify this relationship. The counselours’ Facebook profiles, the most popular tools used by them to inform the population their actions, were analysed between June 19th and July 14th, 2017. Interviews with all 19 city counselours (2017-2020 legislature) and their officers either served as a basis to profile the communication process each parliamentarian develops with the society.