GirlPower: a representação do feminino nos quadrinhos

Abstract

Research in order to confront the use of comic characters with the broad feminine representations in the present society, breaking or reinforcing patterns, exploring the insertion of the visual discourse of the representations, being these discursive constructions observed as a set integrated to an enunciative game of elements visual models of socio-historical patterns. From how the individual (reader) relates to the arranged images, how the character is presented visually and narratively and the changes reflected in the market in these characters due to the feminist movement within the pop culture, known as GirlPower, which had its origin in the 90s as a slogan of the British girl band Spice Girls, later its unfolding as a current formula for the creation of new characters of mass culture, its consolidation in the audiovisual productions facing different types of different ages, and finally as a trigger for a resumption today, twenty years after the first use of the term. The use of the concepts of male gaze and female gaze applied to the narrative and in frames is used in the analysis of two comic strips of the character Marvel Captain (Carol Danvers, formerly known as Miss Marvel), one being its first edition of 1977 and the other a 2012 edition to look at what changes have occurred over the years between issues, with global social, political and market changes, and whether they fit what the GirlPower movement proposes as representativeness.