A imagem de Dilma Rousseff: a construção do estereótipo feminino na crise política

Abstract

The present research project has as its objective how the news media built up an image of ex-president Dilma Rousseff (PT- Workers Party) during the political crisis. Part of the hypothesis that the media reflected and reproduced masochistic aspects that are still present in our society. To confirm this an article written of the history of woman, the feminine movement which won women's social and civil rights, as well as the importance of the media framing and recording the events. Discussing the relationship between the news media and politics and how feminism is represented. The whole political history of Dilma Rousseff was traced as was how Brazilian magazines manifested their opinions. By way of their front covers. The period analyzed is from June 2013 when the first street demonstrations appeared that had an impact on the popularity of her first mandate and passing electoral dispute of 2014 until the profound political, economic and institutional crisis which culminated in the impeachment of the president in August 2016. By means of methodology analysis of the content, it was observed that 53 front covers of the four principle national magazines: Veja, IstoÉ, Época and Carta Capital. The research picture of the coverage by the news media shows a negative attitude with relation to Dilma, focusing, many times, on questions which refer to misogyny. This demonstrates that in state of all the social gains, women still have many barriers to cross in order to gain more liberty.