Sororidade, substantivo feminino: reflexões linguísticas e sociais sobre abordagens do feminismo no jornal O Globo

Abstract

This work aims to carry out linguistic and social reflections on ideological phenomena (THOMPSON, 1995) which involve the theme "feminism" in mass communication, especially in the print media, making a historical comparison on the approach of this subject. For this, the newspaper O Globo was selected as an object of analysis, since it is an important mean of mass communication (MCQUAIL, 2003) in the country. The texts chosen for analysis refer to time cuts made from 1925 to 2016. Thus, recognizing the importance of mass communication as the locus for the production and propagation of ideology (Thompson, 1998), through a qualitative perspective based In Critical Discourse Analysis (FAIRCLOUGH, 2001 [1989], 1992, 1995) and considering textual genres (MARCUSCHI, 2005), we seek to reflect on the ideological representations of feminism and struggles for women's rights in the newspaper. The term “feminism” had appeared in the newspapers since 1925, evidencing the concern of the print media to position themselves on the subject. As we have seen, in comparing the data historically, the approach taken by this media on the subject is sometimes positive, sometimes negative, according to the interests of this medium and through the time.