Representações culturais no jornalismo turístico: a mediação da viagem aos relevos da mineiridade

Abstract

In the context of a world in movement by the constant development of transportation and communication technologies, this research aims at contributing to the comprehension of identity representations in media contents produced to foment tourism, especially the ones with journalistic characteristics. With such goal, reports and articles from the Tourism section of Estado de Minas (a newspaper from Minas Gerais, Brazil) that cover the region of Minas and mineirity (neologism referring to being from Minas Gerais, or feeling as a part of the culture of this State) will be analyzed through the Estrada Real project (also known in English as King’s Road Project, or Royal Road/Path Project), which is carried out by the Chamber of Industries from the State of Minas Gerais (FIEMG, acronym in Portuguese) in partnership with the State Government and considered the tourist project with the biggest potential in Brazil by the Ministry of Tourism. Through such investigative process, inspired by the methodological proposal by Laurence Bardin, regarding content analysis, reflexions on the tourist activity and its communicational and intercultural perspectives will be analyzed; the possible implications of tourist journalism in journey mediation and its dynamics, cultural and practice relations that are established in the advertised area, especially between tourists and the local community. The construction/diffusion of myths, imaginariness and stereotypes of Minas and its inhabitants also comprises this inferential path that contributes, also, to the comprehension of the capacity of the mentioned journalistic segment of constructing public memory or representing it to the public and its role in reorganizing the perceptions of time and space; reality and images; places and non-places; experiences and subjectivities.